Wynk
WYNK
ART DIRECTION, GRAPHIC DESIGN
Wynk's zero-calorie, zero-sugar THC seltzers deliver a balanced, light, and social buzz in just 10–15 minutes. Perfect for any day, night, or whenever.
Since 2021, I’ve been providing brand design & art direction in-house across Wynk’s marketing channels: leading design on all integrated campaigns & product launches, supporting the Creative Director with concepting and presenting, and collaborating on assets with sales and event marketing teams.
CAMPAIGN: ______ with a Wynk, Summer 2026
Role: Art Director, Designer
Skills: Custom Typography, Animation, Print Production, Digital Design (email, web, and social)
2026’s with a Wynk campaign encouraged the brand’s online community to take their bevs somewhere real. Poolside, Lakeside, Festivals, they decided. Designs were easily adaptable for web and print items. On store displays, the blank could be filled with product RTB’s (hand-written, of course). On mailer boxes, creators could share their own summer plans by filling in the blank with an included purple marker.
Concepting and development included hand-drawing wordmarks with pen and paper and creating a new shadow treatment for renders: a long one that would evoke summer afternoons into evenings and could cascade over photo or typographic elements.
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
Drinkwynk.com Summer ‘26 Homepage
PROJECT: Evergreen Promotional Items & POS Displays
Role: Art Director, Designer
Skills: 3d Mockups, Compositing, Experiential Design, Print Production
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
CAMPAIGN: Get Together, Summer 2025
Role: Designer
Skills: Logo Creation, Out of Home Design, Digital Design (email, web, and social)
Wynk’s first-ever ominchannel brand campaign. The goal: normalize cannabis consumption, bring THC seltzers into the mainstream, and position Wynk as the go-to drink for socializing.
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
