Wynk Seltzer
WYNK
ART DIRECTION, GRAPHIC DESIGN
Wynk's zero-calorie, zero-sugar THC seltzers deliver a balanced, light, and social buzz in just 10–15 minutes. Perfect for any day, night, or whenever.
Since 2021, I’ve been providing brand design & art direction in-house across Wynk’s marketing channels: leading design on all integrated campaigns & product launches, supporting the Creative Director with concepting and presenting, and collaborating on assets with sales and event marketing teams.
Seasonal flavor shipper box detail (Role: Graphic Designer)
CAMPAIGN: ______ with a Wynk, Summer 2026
Role: Art Director, Designer
Skills: Custom Typography, Animation, Print Production, Digital Design (email, web, and social)
2026’s with a Wynk campaign encouraged the brand’s online community to take their bevs somewhere real. Poolside, Lakeside, Festivals, they decided. Concepting and development included hand-drawing wordmarks with pen and paper and creating a new shadow treatment for renders: a long one that would evoke summer afternoons into evenings and could cascade over photo or typographic elements.
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
In the wild: Summer with a Wynk shipper box, postcard, and marker pack
On PR boxes, creators could share their own summer plans by filling in the blank with an included purple marker. On store displays, we filled the blank space with product RTB’s.
Summer With A Wynk case stacker
PROJECT: Evergreen Promotional Items & POS Displays
Role: Art Director, Designer
Skills: 3d Mockups, Compositing, Experiential Design, Print Production
Wynk’s display items and promotional material needed to be updated to reflect updated brand standards. We needed to retire patterns that had been a staple in evergreen print work. Using so much of one eye-grabbing color, the brand purple, was new and challenging here.
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
CHANNEL: Email & Social
Role: Graphic Designer
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
Community & Content: Natalie Smallwood
Wynk’s IG community submitted ideas for a new fall flavor, and we mocked up the best of them to create a giveaway moment. 243 people picked their favorite in the comments.
2024’s BFCM email campaign flipped the brand script and used black backgrounds and darker image direction for impact.
CAMPAIGN: Get Together, Summer 2025
Role: Graphic Designer
Skills: Logo Creation, Out of Home Design, Digital Design (email, web, and social)
Wynk’s first-ever ominchannel brand campaign. The goal: normalize cannabis consumption, bring THC seltzers into the mainstream, and position Wynk as the go-to drink for socializing.
Creative Director: Brendan Lowry
Brand Marketing: Casey Coughlin
Photography: Ethan Gulley
Email directing customers to buy the Get Together Bundle
Campaign visuals overview
