Two Robbers
TWO ROBBERS CRAFT HARD SELTZER
BRAND DESIGN, ANIMATION, PHOTOGRAPHY, CONTENT STRATEGY
I worked as the only in-house creative at this category-busting Philadelphia Seltzer brand. Alongside label art by Jonny Mowat and the vision of CEOs Vikram and Vivek Nayar, I helped lay the foundation for Two Robbers’ customer face while promptly meeting the design needs of sales and distribution.
“Two Robbers Seltzer Co.® "Existing in the space between beverages, art and conversation. We believe, quite simply, that you should enjoy what you drink. We make drinks that get conversations started. Those conversations turn into stories, stories turn into nights out, and those nights turn into new friends. For our part, we’re still working on telling our story. It’s not even close to finished, and we like it that way.”
(Above) Product styling & photography by me for use on a billboard.
The zine (above) was my first project at Two Robbers. A hit at our June 2019 launch party and with buyers, the booklet included information on both the company and the category’s origins.
(Left) Cocktail postcard for use in our influencer boxes.
(Right) Behind the scenes in the photo studio.
(Above) Photographs by Ian Shiver, design by me. We riffed off of classic light beer advertisements to create this series of instagram ads.
(Below) A set of holiday seltzer cocktail illustrations.
(Above) I art directed and photographed this collaboration with Philadelphia-based glassblower Jangles Glass.
(Below) T-Shirt graphics for Two Robbers’ pride events in New York City.
