DIVINE VOID SOPHIA

BRAND IDENTITY

Sophia, immersed in the traditions of her root-worker ancestors under a tin roof deep in the woods of southern Virginia, is a lifelong seer with natural mediumship and psychic abilities. In her teens, she was introduced to The Akashic Records, and practiced in her 20s alongside a diverse group of magical practitioners out of Harry's Occult in Philadelphia.

Sophia's sessions are unique and innovative, while her style of guidance is down to earth, supportive, straight-forward, and humorous. As a conduit, she amplifies the subtle energy of one’s spiritual ecosystem, to encourage and nurture individual trust in one’s own psychic abilities.

As she launched her online shop and portal, Sophia approached me looking for a partner in creating a visual language that looked to the past in order to be distinct in the present. Her welcoming of both darkness and light and connection to the aesthetic sensibilities of La Belle Époque informed our logo, typographic system, and  illustrative representations of her offerings. The identity is able to grow with Divine Void as Sophia continues to offer her students something other than what’s already out there.